In this increasingly digital world, social media platforms have become invaluable tools for tattoo artists to showcase their talent, connect with clients, and build a reputable brand. As a tattoo artist, my Instagram account (@burch_tattoos) serves as a virtual portfolio, allowing me to exhibit my artistry, engage with followers, and attract potential clients.

As my following grows, so does the risk of impersonation. This is where Instagram verification (the coveted blue tick) plays a big role. As much as it may seem like a status symbol to be verified, there are practical reasons for tattoo artists to have their Instagram account verified.

In this post, I’ll talk about significance of Instagram verification for tattoo artists and explore the reasons why obtaining this once elusive blue tick is crucial in safeguarding your identity and boosting your credibility. I’ll also answer some frequently asked questions and give you a step-by-step on the verification process so you can apply for your own blue tick.

Table of contents

What Is an Instagram Verification Badge and why do I need one?

An Instagram verification badge, represented by a small blue checkmark, serves as a symbol of authenticity and verification, indicating that the account is legitimate and belongs to the person or business it claims to represent. Verification badges are clearly visible in search results and on profiles.

In addition to making your account visibly stand out from unverified accounts, having a blue tick on Instagram offers several other advantages for tattoo artists:

  • Enhances credibility: Verification adds credibility, which is particularly important when the client is deciding on someone to tattoo them for the first time.
  • Improved visibility in search results: Instagram promise to ‘expand your visibility in comments and recommendations’ with verified accounts receiving preferential treatment in search results and gaining greater visibility among prospective clients.
  • Protection against impersonation: An important important benefit to tattoo artists, verification helps combat impersonation issues. Instagram only verifies one account per person or brand, ensuring that the verified account is the genuine one.
  • Increased engagement rates: Verified accounts enjoy higher engagement rates. Research shows that verified accounts, on average, receive 30% more engagement compared to non-verified accounts.

Am I Eligible for the Instagram Verification Badge?

To be eligible for a Meta Verified subscription on Instagram, you must be at least 18 years, following Instagram’s Terms of Use and Community Guidelines and must meet these minimum eligibility requirements:

  • You must have a public or private profile, which uses your full name.
  • Have a profile picture that includes your face.
  • Have two-factor authentication enabled.
  • You must meet minimum activity requirements (a prior posting history.)
  • Provide a government-issued ID that matches the name on your profile and profile photo.

How do I get verified on Instagram?

The easiest way to begin the verification process is to head over to the Instagram app and follow these steps:

  1. Tap your profile picture in the bottom right to go to your profile.
  2. Click the 3 lines in the top right hand corner.
  3. Click Meta Verified.
  4. Tap Subscribe.
  5. Complete the sign up process.


In conclusion, I think Instagram verification will go on to hold great significance for tattoo artists in today’s digital landscape. Beyond being a status symbol, the coveted blue tick plays a crucial role in safeguarding your identity and protecting your followers from would-be scammers. In my opinion, the £14/99 monthly fee for Meta Verification is a sound investment to protect yourself from impersonation risks, establish yourself as trusted professionals in the industry and help you to reach wider audiences.